HARMONY

Website & Branding materials

Designing a brand and digital experience that welcomes every generation and language through a unified spa identity

ROLE


UX Design

User Research

TIMELINE


11 weeks - Summer 2025



TEAM


1 Consultant

TOOLS


Figma

Figjam

Adobe Illustrator

Crafting intuitive personal finance tools and secure onboarding experiences for a leading Vietnamese commercial bank

ROLE


UX Design

User Research

TIMELINE


11 weeks - Summer 2025



TEAM


1 Senior

UX researcher

1 Senior

UX Designer


TOOLS


Figma

Figjam

OVERVIEW

Designing for a diverse clientele

Health Harmony is a boutique spa practice built on both good technique and genuine warmth. After years of experience, the founder was ready to launch her own practice, serving a multi-generational local clientele spanning English and Korean-speaking communities.

RAN BY AN OWNER WITH

20+Yrs of Exp

CLIENT BASE FROM

~20 to ~ 70 yrs

During my time on CMU Bulletins, I worked on:

  1. Cash flow & asset management features

  1. Onboarding redesign for new credit offerings

  1. Security Center research and discovery

PROBLEM SPACE

How might we build a brand identity and web presence for Health Harmony from the ground up so that clients of all ages and backgrounds feel immediately welcomed and confident choosing her for the first time?

As one of the leading commercial banks in Vietnam with over 30 years of history, Saigon-Hanoi Bank (SHB) is currently undergoing a massive digital transformation to better serve its growing customer base. Through their forward-thinking "Bank of the Future" initiative, SHB is actively modernizing its digital footprint to deliver a more accessible, seamless, and innovative mobile banking ecosystem.

As one of the leading commercial banks in Vietnam with over 30 years of history, Saigon-Hanoi Bank (SHB) is currently undergoing a massive digital transformation to better serve its growing customer base. Through their forward-thinking "Bank of the Future" initiative

As one of the leading commercial banks in Vietnam with over 30 years of history, Saigon-Hanoi Bank (SHB) is currently undergoing a massive digital transformation to better serve its growing customer base. Through their forward-thinking "Bank of the Future" initiative, SHB is actively modernizing its digital footprint to deliver a more accessible, seamless, and innovative mobile banking ecosystem.

SHB SAHA

Mobile banking application

Crafting intuitive personal finance tools and secure onboarding experiences for a leading Vietnamese commercial bank

ROLE


UX Design

User Research

TIMELINE


11 weeks - Summer 2025



TEAM


1 Senior UX researcher

1 Senior UX Designer


TOOLS


Figma

Figjam

IMPACT

Designing solutions to bridge the old and the new across a product.

I worked on the Personal finance management features: working on the shipped asset overview feature and owning the end to end of a cash flow management feature Onboarding flow

CONTRIBUTED TO A SHIPPED FEATURE RELEASED TO

200,000+ users

across Vietnam

PRESENTING RESEARCH & FINDINGS TO

12 domain experts across departments

LEARNING

Navigating complex problems to deliver simple solutions.

Cultural context plays a huge role in user behavior.

I worked on the Personal finance management features: working on the shipped asset overview feature and owning the end to end of a cash flow

Understanding users' diverse perspectives and habits

I worked on the Personal finance management features: working on the shipped asset overview feature and owning the end to end of a cash flow

Cultural context plays a huge role in user behavior.

I worked on the Personal finance management features: working on the shipped asset overview feature and owning the end to end of a cash flow

Knowing when to push and challenge conventions.

I worked on the Personal finance management features: working on the shipped asset overview feature and owning the end to end of a cash flow

MY TAKEAWAYS

I worked on the Personal finance management features: working on the shipped asset overview feature and owning the end to end of a cash flow management feature Onboarding flow: Re-designing the existing flow, focusing on introducing new credit offerings and improving the flow: Re-designing the

new credit offerings and improving the flow: Re-designing the